1. Overview
Direct Action Media LLC (“Direct Action Media,” “we,” “our,” or “us”) values your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit DirectActionMedia.com (the “Site”) or otherwise interact with us.
If you are a California resident, this Policy also serves as our Notice at Collection under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
By using our Site, you acknowledge this Policy and the choices described below.
2. Information We Collect
We may collect the following categories of personal information:
| Category (per CCPA) | Examples | Purpose of Collection |
|---|---|---|
| Identifiers | Name, email address, phone number, IP address | To communicate, respond to inquiries, manage accounts |
| Commercial Information | Records of services or inquiries | To provide and improve offerings |
| Internet/Network Activity | Browsing history, referring URLs, analytics data | To measure and improve Site performance |
| Professional or Employment Information | Company name, business contact data | For B2B communication and partnerships |
| Inferences | Preferences or interest segments from site activity | To tailor marketing and advertising |
We collect this information directly from you, automatically from your device, or from trusted third parties (such as analytics or advertising partners).
We do not collect sensitive personal information as defined by the CCPA.
3. How We Use Information
We use personal information to:
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Respond to inquiries and deliver requested services
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Analyze website performance and user behavior
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Conduct marketing and advertising (including retargeting)
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Maintain security and prevent fraud
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Comply with legal obligations
We will not use your personal information for materially different purposes without providing you notice and choice as required by law.
4. Cookies and Online Tracking
We use cookies, pixels, and similar technologies to recognize you, measure traffic, and personalize content or ads.
You can manage cookies via your browser settings or by clicking “Cookie Preferences” (if available on the Site).
We do not sell personal information, but we may share limited data for cross-context behavioral advertising under CCPA definitions. You may opt out as described in Section 6.
5. How We Share Information
We may disclose personal information to:
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Service Providers: Hosting, analytics, and communications vendors
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Advertising Partners: For measurement and audience insights (subject to your opt-out rights)
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Legal/Compliance: When required by law, or to protect our rights and safety
We do not sell personal information and have no actual knowledge of selling or sharing data of individuals under 16 years of age.
6. Your Privacy Rights (California Residents)
Under the CCPA, California residents have the following rights:
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Right to Know – You may request the categories and specific pieces of personal information we have collected about you.
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Right to Delete – You may request that we delete personal information we collected, subject to legal exceptions.
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Right to Correct – You may request correction of inaccurate information.
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Right to Opt-Out of “Sale” or “Sharing” – You may opt out of data sharing for cross-context behavioral advertising.
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Right to Limit Use of Sensitive Information – Not applicable (we do not collect sensitive information).
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Right to Non-Discrimination – We will not discriminate against you for exercising your rights.
How to Exercise These Rights
You or your authorized agent may submit a request by:
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Email: info@directactionmedia.com
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Mail: Direct Action Media LLC, Attn: Privacy Officer, 367 Long Beach Road | Unit 278 | Island Park, NY 11558
We will verify your request by matching identifying information with our records and respond within legally required timeframes.
To opt out of cross-context behavioral advertising, you may also enable a Global Privacy Control (GPC) signal in your browser; we will honor it as a valid opt-out request.
7. Data Retention
We retain personal information only as long as needed for the purposes outlined here, consistent with applicable law and contractual requirements.
8. Security
We use reasonable administrative, technical, and physical safeguards to protect your personal information. However, no system is completely secure, and we cannot guarantee absolute security.
9. Children’s Privacy
Our Site is intended for users 18 years of age or older. We do not knowingly collect or share personal information from children under 16.
10. Notice to Non-U.S. Users
Our Site is operated in the United States and governed by U.S. law. If you access the Site from outside the U.S., you consent to the transfer and processing of your information in the United States.
11. Changes to This Policy
We may update this Privacy Policy periodically. When we do, we will post the revised version with a new “Last Updated” date at the top of this page.
12. Contact Us
If you have any questions, concerns, or wish to exercise your rights, please contact:
Direct Action Media LLC
Attn: Privacy Officer
Email: info@directactionmedia.com
Address: 367 Long Beach Road | Unit 278 | Island Park, NY 11558