Retargeting is a form of online advertising that can help keep your brand in front of traffic after they leave your website. Direct action media uses the following retargeting tactics to keep your product or service in front of the right buyer so you can convert those 98% of users who do not convert right away
Recommended Targeting Tactics
Contextual Targeting is a upper-funnel tactic that serves media to users on contextually relevant pages.
Target different audiences based on a variety of demographic factors including age, gender, household income, etc.
Site List targeting is an upper-funnel tactic that serves media to users on a pre-approved list of relevant sites.
Retarget messages to users who are actively searching for certain words or phrases across thousands of web properties.
Target different audiences based on a variety of demonstrated behaviors such as Intent or Interest.
This is the lowest tactic in the funnel used to remarket messages to users who previously visited owned web properties.