Essence
reader profile
Rate Base: 1,050,000
Readership: 7,066,000
Frequency: 10x
Median Age (years): 44
Median HHI: $41,285
Men: 3%• Women: 97%

ESSENCE is the premier lifestyle, fashion and beauty brand for African-American women. With its motivating message, intimate girlfriend-to-girlfriend tone, compelling and engaging editorial lineup and vibrant, modern design, ESSENCE is the definitive voice of today’s dynamic African-American woman. After more than 38-years, ESSENCE continues to connect with each reader.
The ESSENCE Showcase is an impressive advertising section that delivers your advertising message to a vital consumer audience – style and fashion conscious African-American women. Advertise in the ESSENCE Showcase and your offer will be seen by engaged readers with increasing purchasing power.

  • 2018 Editorial Calendar

    IssueCloseOn SaleEditorial Calendar
    December9/23/1711/17/17Defining People/Moments of 2017
    February12/1/171/19/18Living Legacies
    March1/5/182/23/18Hollywood Issue
    April2/9/183/30/18Paths to Power/Grow Your Wealth
    May3/9/184/27/18Best in Black Beauty/Woke List
    June4/6/185/25/18Men we Love/Men's Health & Grooming Guide
    July/August5/4/186/22/18Summer Celebrations?Global Travel
    September7/6/188/24/18Fall Fashion/Entertainment/Back to School
    October8/10/189/28/18Fall Beauty/Salon Directory
    November9/7/1810/26/18Essence 50: Entrepreneurs to Watch
    December10/5/1811/23/18Defining People & Moments of 2018/Buy Black Gift Guide
    February11/30/191/18/19TBD
    March1/4/192/22/19TBD
    April2/8/193/29/19TBD
    May3/8/194/26/19TBD
    June4/5/195/24/19TBD
    July/August5/3/196/21/19TBD
    September6/28/198/16/19TBD
    October8/9/199/27/19TBD
    November9/6/1910/25/18TBD
    December10/4/1911/22/19TBD
  • 2018 Rates

    Full Page$32,260$31,060$30,250$29,050$28,150
    Half Page$16,800$16,296$15,807$15,332$14,872
    Quarter Page$8,800$8,536$8,729$8,031$7,790
    Eighth Page$4,600$4,462$4,328$4,198$4,072
  • Ad Specs

    SizeWidthxHeight
    Full Page6 7/8″x9 3/8″
    Half Page (H)6 7/8″x4 5/8″
    Half Page (V)3 3/8″x9 3/8″
    3 Eighths3 3/8″x7″
    Quarter Page3 3/8″x4 5/8″
    Eighth Page3 3/8″x2 1/4″
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