Essence
reader profile
Rate Base: 1,050,000
Readership: 6,600,000
Frequency: 6x
Median Age (years): 46
Median HHI: $58,800
Men: 3% • Women: 97%

ESSENCE is the premier lifestyle, fashion and beauty brand for African-American women. With its motivating message, intimate girlfriend-to-girlfriend tone, compelling and engaging editorial lineup and vibrant, modern design, ESSENCE is the definitive voice of today’s dynamic African-American woman. After more than 50-years, ESSENCE continues to connect with each reader.
The ESSENCE Showcase is an impressive advertising section that delivers your advertising message to a vital consumer audience – style and fashion conscious African-American women. Advertise in the ESSENCE Showcase and your offer will be seen by engaged readers with increasing purchasing power.

  • 2022 Editorial Calendar

    IssueCloseOn SaleEditorial
    Jan/Feb12/16/2101/18/22New Year, New Business – The Black Entrepreneur Issue
    March/April01/07/2202/22/22The Melanated Movement: Women Warriors Fighting Change from The White House to Hollywood
    May/June03/11/2204/26/22Femme, Fearlessness and Freedom: The Alternative Black Issue
    July/August05/13/2206/28/22Reunited – Why Sisterhood Is King
    Sept/Oct07/08/2208/23/22The “Bawdy and Lewks” Issue – Black Women Breaking the Rules of Style
    Nov/Dec9/09/2210/25/22Holiday Hearts – The Giving Back Issue
  • 2022 Rates

    Full Page$32,260$31,060$30,250$29,050$28,150
    Half Page$16,800$16,296$15,807$15,332$14,872
    Quarter Page$8,800$8,536$8,729$8,031$7,790
    Eighth Page$4,600$4,462$4,328$4,198$4,072
  • Ad Specs

    SizeWidthxHeight
    Full Page6 7/8″x9 3/8″
    Half Page (H)6 7/8″x4 5/8″
    Half Page (V)3 3/8″x9 3/8″
    3 Eighths3 3/8″x7″
    Quarter Page3 3/8″x4 5/8″
    Eighth Page3 3/8″x2 1/4″
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