Essence
reader profile
Rate Base: 1,078,000
Readership: 7,066,000
Frequency: 10x
Median Age (years): 44
Median HHI: $50,576
Men: 3%• Women: 97%

ESSENCE is the premier lifestyle, fashion and beauty brand for African-American women. With its motivating message, intimate girlfriend-to-girlfriend tone, compelling and engaging editorial lineup and vibrant, modern design, ESSENCE is the definitive voice of today’s dynamic African-American woman. After more than 38-years, ESSENCE continues to connect with each reader.
The ESSENCE Showcase is an impressive advertising section that delivers your advertising message to a vital consumer audience – style and fashion conscious African-American women. Advertise in the ESSENCE Showcase and your offer will be seen by engaged readers with increasing purchasing power.

  • 2019 Editorial Calendar

    IssueCloseOn SaleEditorial
    February11/30/191/18/19Love Issue
    March1/4/192/22/19The Hollywood Issue
    April2/8/193/29/19Entrepreneurship
    May3/8/194/26/19Best in Black Beauty
    June4/5/195/24/19Summer Travel
    July/August5/3/196/21/19Essence Festival
    September6/28/198/16/19Fall Fashion
    October8/9/199/27/19Fall Beauty
    November9/6/1910/25/19Power/Tech
    December10/4/1911/22/19Year End Review/Holiday
  • 2019 Rates

    Full Page$32,260$31,060$30,250$29,050$28,150
    Half Page$16,800$16,296$15,807$15,332$14,872
    Quarter Page$8,800$8,536$8,729$8,031$7,790
    Eighth Page$4,600$4,462$4,328$4,198$4,072
  • Ad Specs

    SizeWidthxHeight
    Full Page6 7/8″x9 3/8″
    Half Page (H)6 7/8″x4 5/8″
    Half Page (V)3 3/8″x9 3/8″
    3 Eighths3 3/8″x7″
    Quarter Page3 3/8″x4 5/8″
    Eighth Page3 3/8″x2 1/4″
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