South West, The Magazine
reader profile
Rate Base: 450,000
Readership: 6,358,000
Frequency: 12x
Median Age (years): 46
Median HHI: $116,753
Men: 52% / Women: 48%

Designed using sophisticated reader-behavior studies, Southwest Airlines Spirit is a general-interest magazine that appeals to the upscale consumer. We explore a wide array of subjects, including pop culture, business, personal technology, sports, health, food, and drink. Unlike any other magazine in its category, Spirit lets its source — from business leaders to celebrities—speak directly to the reader, in their own voices.

  • 2019 Editorial Calendar

    IssueClosingMaterials
    JanuaryNov. 15, 2018Nov. 20, 2018
    FebruaryDec. 27, 2018Dec. 20, 2018
    MarchJan. 15, 2019Jan. 22, 2019
    AprilFeb. 15, 2019Feb. 20, 2019
    MayMar. 15, 2019Mar. 20, 2019
    JuneApr. 15, 2019Apr. 20, 2019
    JulyMay 15, 2019May 21, 2019
    AugustJun. 15, 2019 Jun. 20, 2019
    SeptemberJul. 16, 2019Jul. 21, 2019
    OctoberAug. 15, 2019Aug. 20, 2019
    NovemberSep. 17, 2019Sep. 20, 2019
    DecemberOct. 15, 2019Oct. 22, 2019
Change this in Theme Options
Change this in Theme Options