… Almost two thirds of Marketers plan to double their programmatic ad spend over the next 12 months”

“Ad Age reported that American Express plans to shift 100% of its media buys to Programmatic”

“eMarketer estimates that Programmatic buying will skyrocket to $9 billion by 2017

Why Audience Buying
RTB Site List
~5.00 CPM Guidance
  • Technology to target transparent list of sales
  • Efficient supplement to site-direct and exchange buying strategies
  • Ability to layer audience targeting and data filters
Performance RTB
~2.00 CPM Guidance
  • Find your audience using 1st and 3rd party data integrations
  • Extensive geo-targeting controls enable granular location-based targeting
  • Increase performance with a maximum rate of efficiency
Audience Buying Group
Audience at Scale
  • Target users by behavior, demo, interest, past purchases, etc.
  • Work with your 1st party data or use our breadth of 3rd party data
  • Cross-platform inventory from desktop , tablet and mobile devices for display and video
Customized Performace
  • The right user, in the right place, at the right time
  • Auto-Optimization with a human touch
  • Comprehensive visibility and campaign insights
Customized Tactics One Strategy
  • Predictive
  • Contextual
  • Site List
  • Private Marketplace
  • Audience
  • Search Targeting
  • Facebook Exchange
  • Lookalike
  • CRM
  • Site Retargeting
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